At Urvanity Projects we are entering a new phase with a focus on continuing to activate projects that connect art, brands and contemporary culture. We are doing so alongside Nude Project, with whom we have collaborated on the conceptualization and development of the curatorial direction of La Masía Gallery, a new exhibition space in Barcelona. This project is conceived with a long term vision and is built on a clear idea: to give visibility to young artists, many of whom are not represented by galleries, and to create a program that feels close and connected to the city.
La Masía Gallery stems from a personal story. Bruno Casanovas, co founder of Nude Project, fondly recalls the moments he spent during his childhood in his grandfather’s masía, where artists such as Salvador Dalí passed through and left their mark. It was a place where art happened naturally, without artifice. That memory is now brought to Barcelona in the form of a living space within the store itself, which will transform through eight exhibitions each year. From Urvanity Projects, we have designed a program focused on emerging Catalan artists that highlights local creativity and fosters a direct dialogue with its surroundings.
You can see all the exhibitions here:
